A holloway is a lane worn deep by repeated footsteps. Most work has lanes like that: the same few apps, in the same order, many times a week. Holloway learns those lanes as you work, does the work in your real apps, and checks every result.
The same few apps, in the same order, many times a week.
Copy the request out of the inbox. Log it in the tracker. Update the project board. Then do it again for the next one. None of it is hard, but it adds up, and because it lives between apps, no single app takes it off your plate.
01
It lives between apps
The work isn't inside one tool. It's in how you move between them.
02
Automating it is a project of its own
You'd have to design every flow, map the fields, handle the exceptions, and fix it when an app changes.
03
Nothing tells you it worked
So you check it all twice.
One week · exampleRequest intake
Same route, every day. Holloway learns it so you don't have to explain it.
Mon
InboxTrackerProject board
By hand
Tue
InboxTrackerProject board
Again
Wed
InboxTrackerProject board
Again
Thu
InboxTrackerProject board
Again
Fri
InboxTrackerProject board
Again
With Holloway
InboxTrackerProject board
Done · checked
It learns the route as you work. A dot shows when it's recording, and everything stays encrypted on your PC.
What we believe
Five rules Holloway is built on.
Software that learns how you work has to earn trust before it earns anything else. These come first, ahead of any feature.
01
It works for the employee.
Holloway is built for the person doing the work. It takes the repeat parts off your plate and keeps what it learns, so it keeps getting better. You can pause it any time, and Delete all my data in settings erases everything.
What it remembers · example
Request intake: Inbox → Tracker → Project boardFrom your history
On your PC
The vendor report goes out on FridaysSaid in chat
On your PC
Invoices are named by vendor and monthFrom your file names
On your PC
Learning is on
Stop every automatic run
Delete all my dataIn settings
02
It learns in the open.
It learns from your screen as you work, and from your email if you say yes. A dot shows when it's recording, and you can pause it any time.
What it learns from · example
The setup scanWhich apps you use and when, file names, work websites, and how you move between apps.
Details
Everyday learningScreenshots and screen recording while you work, to learn how you do things. It skips password fields, banking, health, and private or incognito windows.
Recording
Your emailWith Microsoft 365 or Google connected, it reads email text to learn the work that arrives by email. It skips health and personal-finance emails.
Off until you say yes
Stored encrypted on your PC. Your company never sees your screen, recordings or emails.
03
It asks before risky steps.
Deletes, payments and sending to someone new always wait for your yes.
Delete anythingAlways asks
Make a paymentAlways asks
Send to someone newAlways asks
Email people you namedAfter a practice run
04
Every result is checked.
After each change, Holloway goes back and reads the app to confirm it landed, then writes a receipt.
Did the step in your app
Read the app back
Wrote the receipt
No receipt, no “done.”
05
The company sees results, not people.
Companies can roll it out with seats. They see what got done, never a person's productivity.
Company sees
Time saved
Tasks done
Never sees
Your screen or recordings
Your emails
Your productivity
Your recordings and screenshots stay on your PC.
Who's building it
Built in Indianapolis. Released when it's ready.
Holloway is a product of Artificial Innovations LLC, a software company in Indianapolis, IN.
What has to be true before release
Every item, with evidence
01
Every automated check passes
No known failures and no exceptions.
02
Real-app actions, proven
Every action read back. No unchecked “done”.
03
Safe in the background
Runs finish while you work, with no focus stealing.
04
A memory that lasts
It restores itself after a crash or power loss, and Delete all my data still erases everything.
05
Independent reviews
Security and privacy, including no secrets in logs.
06
Easy the first time
A first-time user finishes setup without help.
07
Accessible
Keyboard, Narrator and Windows contrast themes, checked on the packaged app.
08
A signed installer
Upgrades that keep your data, and a clean uninstall.
Early access
Windows first. Small groups. Founding members go first.
01
A Windows app
It works in the apps you already use on Windows. Connect Microsoft 365 or Google for email and calendar.
Windows
02
Let in by small groups
We let people in from the waitlist a few at a time, and every early member gets real help setting up.
Waitlist
03
Founding members first
Claim a founding pass and tell us one task you repeat. It helps decide what Holloway learns next.
Group 1
Founding members · Group 1
Be one of the first in.
We let people in a few at a time, and founding members go first.